"Cenergy will serve as an extension of our sales and marketing teams south of the border. They offer the Blue Jays a great understanding of the local markets and a track record of sports marketing success", says Paul Allamby, Senior VP, Sales and Marketing for the Blue Jays. Mr. Allamby adds, "Toronto is a major destination for the U.S. traveler, especially those in western New York. Our goal is make sure that the Blue Jays, and our home schedule, are top-of-mind with the audience all summer long."
John D. Cimperman, President of Cenergy adds, "There is a great opportunity for the Blue Jays to increase their ticket sales from the neighboring U.S. markets. The key will be to keep the leisure travel audience aware of Blue Jays ticket availability and provide them with convenient purchase options. In addition to individual game marketing, Cenergy will work with preferred Blue Jays travel partners to offer fans 'Destination Toronto' weekend packages centered around Blue Jays baseball.
Cenergy Sports & Entertainment is a full-service marketing firm headquarters in East Aurora, New York. Former Buffalo Sabres Executive Vice President, John D. Cimperman, formed Cenergy in July 2002. Mr. Cimperman also led the sales and marketing for the Philadelphia 76ers, Los Angeles Kings, and Cleveland Cavaliers.
For more information on Cenergy Sports & Entertainment please log on to www.cenergysports.com
| Contact Information: | ||
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| John Cimperman | |
Paul Allamby |
| 716.523.8805 | |
416.341.1128 |
| john@cenergysports.com | |
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