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December 15, 2003 |
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PRESS RELEASE |
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CENERGY SPORTS TO MANAGE NASCAR PROGRAM
IN 2004 |
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East Aurora, NY (Dec, 15, 2003) - Charter Communications today announced it has entered into a full-season NASCAR Busch Series primary sponsorship agreement with Roush Racing for the 2004 race season. East Aurora, NY based Cenergy Sports & Entertainment has negotiated and will manage the sponsorship on behalf of Charter Communications. Charter Communications, A Wired World Company and the nation's third-largest broadband communications company provides a full range of advanced broadband services to the home, including cable television (via Charter Digital™ brand), high-speed Internet access, as well as commercial high-speed data, video and Internet solutions (provided under the Charter Business Networks® brand). Charter will bring the 2002 Busch Series Champion, Greg Biffle, and the No. 60 Roush Ford Taurus back to the Busch circuit. Greg Biffle is one of only a handful of drivers to score wins in NASCAR’s top three series and 2002 Busch Series Champion, has agreed to return to the wheel of the for 2004. Biffle, with full Charter Communications backing, will make an all-out pursuit of the 2004 Busch Series championship. His 2004 return to the No. 60 NBS program will make the 33-year-old Vancouver, Wash., native one of the busiest competitors in the garage. Biffle’s ambitious 2004 Busch Series schedule is not expected to affect his 2004 “Sunday job,” competing in a full, 36-race Nextel Cup Series schedule in the No. 16 Roush entry. “Cenergy solicited sponsorship opportunities from many sports properties on behalf of Charter. Charter was looking for a sports property that would reach employees and customers in every market they serve. There is no sports marketing property that lines up as well with the geographic footprint of Charter as NASCAR,” said John Cimperman, President of Cenergy Sports & Entertainment. “We have aligned ourselves with a championship team. When we realized Jack Roush, Greg Biffle and the No. 60 team were looking to repeat the ’02 Busch Series championship, we moved quickly to seize the opportunity to sponsor the program. This partnership will be a tremendous platform to introduce Charter’s broadband services to millions of race fans, ” stated Carl Vogel, President and CEO of Charter. The sponsorship will include a 200+ event mobile marketing program to support the Charter race program. This program will travel to all Charter markets and demonstrate the latest broadband technology including High Definition TV, video-on-demand, Interactive Television, and more. Cenergy will be responsible to manage this program to drive sales and adoption of Charter’s new broadband services. “In teaming up with an organization like Roush, we anticipate being at or near the lead of the pack each week … and that truly sums up the philosophy of Charter Communications,” Vogel went on to add. “This program will be a major factor in our continued growth.” In additional to Charter Communications, Cenergy Sports
& Entertainment’s client roster includes the Toronto Blue Jays, Superstation
WGN, Court TV, and Turner Network Television. More information about Charter
can be found at www.charter.com and
more information on Cenergy can be found at www.cenergysports.com. |
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