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November 11, 2003 |
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PRESS RELEASE |
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BLUE JAYS TAKE FLIGHT WITH SPORTHEADS™
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Toronto, ON – The Toronto Blue Jays are the first Major
League team to commit to a Sportheads™ candy dispenser giveaway for the 2004 season. The Blue Jays have scheduled four Sporthead giveaway nights for next season, with a fifth Sporthead to be awarded to members of the True Jays Rewards loyalty program. Each of the giveaway nights will feature a different Blue Jays player. Sportheads are an innovative candy dispenser that allows full customization to team colors and player likenesses. On the first Sporthead giveaway night, fans will also receive a team “dugout” to collect the entire set of Blue Jays’ Sportheads. The promotional dugout will allow the Blue Jays to promote upcoming Blue Jays theme weekends, sponsors, and encourage fans to attend future Sporthead promotional games. Sportheads are marketed by East Aurora, NY based Cenergy
Sports & Entertainment. |
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